Catalyst: Penetration Testing

This practical and interactive course is designed to help sales professionals confidently engage clients in meaningful conversations about penetration testing. Led by James Holton, Practice Director, and Louise Gill, Principal Penetration Tester at Trustmarque Cyber Security, the course provides a clear understanding of how penetration testing works, why it matters, and how to position it as a strategic solution.

Through expert-led sessions, participants will learn how to navigate consultative sales conversations, uncover client needs, and articulate the value of ethical hacking services in a way that resonates. Whether you’re new to cyber security or looking to sharpen your pitch, this course equips you with the tools to lead informed, confident discussions with clients.

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Learning Objectives | By the end of this course, sales and account managers will be able to:

Define penetration testing and explain its role in cybersecurity risk management.

Articulate the business value of penetration testing to customers, including how it supports compliance, protects assets, and reduces risk.

Identify common customer pain points that penetration testing can address, such as data breaches, regulatory requirements, and reputational risk.

Initiate informed conversations with customers about penetration testing services, using relevant terminology and examples.

Position penetration testing as a proactive solution, not just a technical service, within broader security or digital transformation strategies.

Recognise key indicators that a customer may benefit from penetration testing (e.g., recent infrastructure changes, upcoming audits, or past incidents).